Given the task of creating a unified branding system versatile enough to be used on all platforms of
Gulfstream’s visual media, the design solution reflects key words associated with the company: precision,
innovation, symmetry, elegance, and pride.
The design begins with the appearance of bright light forms to signify the Gulfstream employees. Portraying
the humanistic side of the company, the lights combine to create lines, which lead the camera around the
composition, constructing abstract form. These forms signify the detailed and complex process behind
aircraft engineering, illustrating the effective unification of organic and scientific within the company.
Creative Art Director:
Savannah College of Art & Design